I have no idea how Sissy Rich (The First Gay Rapper™) and his street team acquired my email address, but it’s not the first time that something completely unexpected has dropped into my inbox and left me asking pointless rhetorical questions.
Sissy Rich, who has presciently trademarked the above phrase, has quite the street team. Enthusiastic and somewhat disturbing which, if you’re fronting for the first* gay rapper, is probably considered a plus.
*This claim is very likely untrue, but all that matters now is Sissy Rich has legal possession of this phrase.
The street team hands out all sorts of assurances and deflections in hopes that those on the receiving end of this untargeted campaign won’t succumb to their usual homophobic tendencies. (Or something — there’s a strong hint of jubilant paranoia to the missive, the sort of thing that calls to mind the forced cheerfulness of salespeople practicing the fine art of mandatory upselling.)
Hey i have doubts you won’t receive this but over all, i’m here to put you on SISSY RICH cause he goes’ HARDDDDD, first off he’s a gay rapper close to mainstream and don’t be ALARMED although i said he’s GAY he dosen’t rap about the VULGAR things that may come to mind when you hear gay rapper, and he has a very big growing fan base! He has over 220K followers on twitter, over 1.4 million views on youtube and etc it wouldn’t hurt to LISTEN!!!
While I am pleased that Sissy Rich won’t be solely rapping about such VULGAR subjects as (presumably) gays, gay sex, gay relationships, gay problems, gay street life, gay imported sports cars, gay drug dealing, gay bitches and gay bling, I am also somewhat disappointed that all the gay is being pushed aside to make way for the Gay™. Not that I’m expecting every track to go all Maxwell and become nothing more than a camp string of anal innuendo, but if you’re going to drop your mp3s off at the nearest critic’s inbox clothed in little more than a sexual preference, it’s kind of a letdown when the lyrical content is nearly indistinguishable from hundreds of other rap artists.
Sissy Rich seems a little vague on his intentions as well:
“People like the fact i rap, but the things i rap about they wouldn’t expect a GAY RAPPER to express, my music is way beyond me dating men, it’s barely talked about. I just feel my story is just important as everyone’s else, for example who can tell me what’s RAP and what’s not when i have 100,000+ supporters who feel different?”
Now, I can appreciate Rich’s attempt to change perceptions about WHAT a gay rapper would rap about (see my list above) and change this into something along the lines of a “rapper who just happens to be gay” and subsequently blow minds in that fashion. But any shot at true subversiveness is completely undercut by his branding effort. It’s GAY™ first, RAP second, which seems to run in opposition to his stated aims.
While I applaud him for taking on perhaps the most homophobic genre in the music biz, I can’t help but feel that I’m supposed to like this (or like it more) simply because of that fact. Unfortunately, I tend not to like music preloaded with the artist’s suppositions. If I did, I’d be a Consolidated fan. (ZING!) (Also: Rage Against the Machine.)
If you’re curious, here’s a link to Sissy Rich’s Youtube page, where pretty much everything he’s released is available, along with a few interviews.